Say goodbye to endlessly swiping past selfies or viral videos— social media in 2024 is much more! Now, it’s not just about connecting with friends anymore; it’s all about connecting with your next buy. Take a deep dive into the world of social commerce, where 3 platforms are popping up as the ultimate shopping spots. We’ll also learn how they’re shaking up internet shopping for good. Get ready to see the future of retail — one click (or tap) at a time!
1. The OG: Facebook Marketplace
Exhibit A of social commerce and a genius move by the company. The Facebook marketplace is a vast platform where people have a broader user base to sell their products to. Why is it one of the best? People are already familiar with this social networking site since it’s been around for so long. And because of that, you can find anything on the Facebook Marketplace—instruments, furniture, clothes, you name it. Not to mention, you could always join a group of people dedicated to collecting specific products, which fosters a sense of belonging.
Here’s a pro tip: Read the seller’s history, find their ratings and question everything before pulling out your wallet.
2. The Trendsetter: Short video platforms
Arguably, the most engaging advertising is the shortest and sweetest. And, of course, social media like Instagram and YouTube shorts are a place. Not only that, but the ads can also engage with funny skits and informative tutorials. The best part? The videos could have clickable links inside of them! It makes buying a breeze but arguably promotes impulsive buying.
Speaking of, try and avoid impulse buying while scrolling. It’s not easy to trust anyone, not to mention the prices of these gimmicky gadgets!
3. The Visualizer: Instagram
Now, let’s talk about the side of Instagram that isn’t the reels, its true origins as an image-sharing social media. Instagram is a paradise for posting high-quality visuals of your product. It’s a perfect platform for fashion brands, not to mention the feature of Instagram shopping. Influencers are also part of the game, partnering with brands to promote them in their posts.
But again, trust nothing. Check the website of the brand you’re buying from before hitting checkout.
The Takeaway!
Social commerce is rapidly growing. Not only is it beneficial for indie and big brands since it provides a comprehensive platform for advertisements, but it also benefits the customer by providing everything they need in a platform where everyone spends their free time. So why not explore the endless possibilities? Shop for your favorite things, but always shop responsibly!
