Veganism and cruelty-free missions significantly impact the beauty industry, paving a new way of supporting sustainable or natural products. People are becoming more aware of the importance of protecting animals and the environment, which has resulted in an increasing demand for cruelty-free and plant-based cosmetics. Certain cosmetic brands created a new trend by adopting such values. Their unwavering dedication to promoting ethical and socially responsible practices influenced sales, resulting in an increased market value for these brands.
India, the first country in Asia to ban animal-tested products in the cosmetic industry, has proudly enjoyed the rise of a positive brand reputation. Here, we introduce some unique Indian brands that prioritise veganism and cruelty-free principles in the cosmetic industry.
Forest Essentials
Founded by Mira Kulkarni, a New Delhi-based woman entrepreneur, Forest Essentials is a luxurious cosmetic brand that promotes Ayurvedic beauty products. The motto ”If you cannot use it, do not use it on your skin” emphasises the company’s prime focus and mission. Forest Essentials mainly manufactures the most demanded natural, authentic, and plant-based beauty and cosmetic products.
Juicy Chemistry
Megha and Pritesh, the founders of Juicy Chemistry, started their journey to find a natural and organic product that could cure their skin issues. Most of the products they found were either made with harmful ingredients or just labelled ”organic” for a namesake. In short, the products just tagged under ”organic” were not really what they claimed to be. After many trials and errors, they developed organic products from natural resources, and the brand ”Juicy Chemistry” was born.
Plum Goodness
Plum is a cruelty-free skincare brand that uses plant-based ingredients. Its skin, hair, and body care products have all been PETA certified as ”cruelty-free”. Plum products are made of well-formulated natural ingredients produced after extensive and practical studies.
Kama Ayurveda
Kama Ayurveda products are time-tested. All the remedies can heal skin and hair issues and prevent future problems. The natural and balanced remedies include authentic Ayurvedic formulations that aim for long-term results.
Just Herbs
Safe, honest, and effective—that is the principle behind Just Herbs’s beauty products. This beauty brand makes Ayurvedic skincare and haircare products with certified organic ingredients. The brand promotes sustainable practices, ethical sourcing, and transparency in its supply chain.
The effectiveness of vegan beauty products has already been proven. However, it depends on factors like the quality and formulation of ingredients and skin type. With continued public support, effective awareness, and industry collaboration, the vegan beauty movement is all set to transform the beauty landscape by endorsing more compassion and commitment to nature.
