Castle In The Sky to The Boy and The Heron: A Journey Through Ghibli World

Hayao Miyazaki, the man behind the spellbinding world of Studio Ghibli, has made a historic win at the Golden Globes for his latest anime, Boy and The Heron. From the phase of being looked down to molding a fantastically immersive and admirable Ghibli world, Miyazaki shows the world the power of holding on to one’s passion. Studio Ghibli is now described as “an emotion” by Ghibli fans for the feelings they flourish in the heart of viewers. Ghibli’s characters are exceptionally beautiful for they are real, courageous, ambitious, intelligent and mostly empathetic. Although Miyazaki made two feature films before, Castle in The Sky is the first official Studio Ghibli film. Here’s a short journey through Ghibli world Castle in the Sky (1986) This first official film was not as popular as it is now during its time of release. The story revolves around two orphans named Sheeta and Pazu, and their way to Laputa (a flying island) while being chased by Muska, Dola’s gang and Army. The anime highlights the theme of environmentalism, reflecting Miyazaki’s trip to Wales in a fantastical way. My Neighbour Totoro (1988) My Neighbor Totoro is a mesmerizing Ghibli production that tells the story of two young sisters and a pear-shaped charming forest spirit, Totoro. Totoro symbolizes hope even in times of hardship. This anime turned out to be one of the most iconic Ghibli films, garnering theories and interpretations focusing on Totoro since its popularity. Kiki’sp Delivery Service (1989) Kiki’s Delivery Service was a stepping stone for Studio Ghibli because of the active advertisement on TV. It tells the tale of Kiki, a young witch and Jiji, a black talking cat, and her one year training adventure to be a good witch. Kiki, despite having a witch label, highlights kindness and gratitude. Princess Mononoke(1997) Princess Mononoke is a classic brimming with magical scenery and fantastical creatures, portraying the relationship between man and nature. In the anime, the voiceless victims of the greediness of humans are given power. The anime helped Studio Ghibli earn International recognition. Spirited Away(2001) The Oscar-winning Spirited Away shows the story of a young girl and her strange adventure through the realm of spirits, showing the journey to maturity. The anime has attracted innumerous interpretations from critics all around the world for it’s deep and metaphorical approach on discrimination, capitalism, exploitation etc The Boy And The Heron(2023) Miyazaki’s final film, The Boy and The Heron is a semi autobiographical fantasy about his own childhood. It tells the story of a 12 years old boy and his epic journey with a talking gray heron into a world shared by living and dead, making it the first ever anime to win Golden Globes With decades long success of Studio Ghibli, Miyazaki not only coloured the viewers’ world with exceptional animations, but also shed light on how to face life and be a better human.

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Culture and Heritage

4 Vibrant Indian Festivals to Celebrate in January!

India, the vibrant land of diversity, rings the bells of festive joy almost every day throughout the country. These cultural, religious, seasonal festivals which reflect the spirit of India have been successfully attracting travellers to endure the joy-stirring moments. If you’re super thrilled to know, here are a few festivals to see in the month of January. Pongal Pongal, an auspicious harvest festival of Tamil Nadu, will be celebrated from 15 January to 18 January. On Bhogi Pongal, the first day, old belongings are discarded, and everything is cleaned and decorated with festive spirit. The main highlights of Bhogi are Bhogi fire, Pongal Panai and Bogi Pallu. Surya Pongal, the second day, focuses on Kolam or floor patterns, and every house serves fresh rice and milk. On Mattu Pongal, cows are worshipped and breathtakingly ornamented with garlands and bells. Kaanum pongal, the final day, is about visiting relatives and friends. Traditional dances like Mayilattam and kolattam are worth watching performances Thaipusam Thaipusam is a festival of Tamil Hindus celebrated on the day of full moon or Purnima. Kavadi is the main highlight of Thaipusam where offerings for the Lord Murugan are carried. Devotees are seen tonsuring their head to piercing their tongue with “vel” a weapon used by the Lord Murugan to show their unwavering faith and sincere devotion. This year Thaipusam will be celebrated on 25th January. Bikaner Bikaner festival is a spellbinding two-day long festival of Rajasthan where camels are the main attraction. Camels beautifully ornamented with flowers, ankle straps, and garlands parade from Junagarh Fort to Dr. Karni Singh stadium. The second day involves tourists too with competitions like turban-tying apart from kabaddi, tug of war, wrestling etc. In 2024, the festival is expected on January 13. Lohri Lohri is a harvest festival celebrated in Northern India, mostly in Punjab. As a part of this festival, devotees express their utmost gratitude and pray to Surya Devta and Agni for prosperity in agriculture. They gather around a holy bonfire and dance to the rhythmic beats of dhol. Kite flying, performances like bhangra, chajja and gidda and traditional foods like makki ki roti, sarson ka saag, rewri etc are the main highlights. Lohri will be celebrated on 14th January this year. Pattadakal dance, Makar sankranti, Bhogali Bihu, Mamallapuram dance festivals etc are the other festivals to see in the month of January.

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Trends

Survival Of the Smartest: A World Without AI & Machine Learning, Possible?

As we enter 2024, Artificial Intelligence (AI) and Machine Learning persistently mark their presence in transforming every aspect of our quotidian life with their unbeatable capabilities and innovative applications. From revolutionizing industries like healthcare, finance, and manufacturing to enhancing daily experiences through virtual assistants and personalized recommendations, AI and Machine Learning relentlessly work towards laying out an unprecedented timeline we previously could only imagine in our minds after watching those futuristic Hollywood science fiction movies and series. Now, there is a million-dollar question: Is AI a threat to humans? Can we survive long without Machine Learning? So, let’s delve deeper and contemplate how our lives would be without this gift from science and why embracing the transformative power of AI and machine learning is crucial for our future. Limited Efficiency in Decision-Making Although the role of AI may often be overlooked, it is greatly influential in the ever-evolving contemporary industrial landscape. No wonder artificial Intelligence now sits at the core of traditional systems to skillfully manage data – a considerable volume produced every second by machine learning algorithms; handling this information can simplify workflows and open up possibilities for crafting superior products. Stagnation in Medical Advancements Artificial Intelligence doesn’t just have a cameo but rather plays a starring role in pushing boundaries in today’s healthcare landscape due to its revolutionizing advancements and ground-breaking diagnostic methods. PathAI, a pathology-oriented platform renowned for its disease prediction abilities through pattern detection (typically untraceable by human investigators), is a praiseworthy example of the application of AI technology for medical diagnosis. The absence of such brilliant resources would confront the field with significant regression concerning innovative advancements and patient treatment regimens. Inefficient Resource Management AI and machine learning algorithms are indispensable resource management elements that significantly affect numerous industries, such as energy utilization regulation and supply chain coordination, for demand prediction and inventory enhancement. Harnessing these technologies can pave the way towards sustainable practices by facilitating better workflow efficiency across industries. A prime example is intelligent buildings using AI-driven mechanics. They scrutinize resident habits, weather events, and energy consumption trends to diligently calibrate HVAC (heating, ventilation, and air conditioning) functions for enhanced performance optimization. Security and Fraud Risks As we witness iterative leaps in technology, the likelihood of malicious misconduct grows proportionately. AI and machine learning provide a vital defence against these rising cyber-attacks. Without them, our tech resources and establishments are left vulnerable to incessant hacking attempts that threaten priceless confidential information. The catalogue of defensive measures powered by AI is extensive—from identifying malware through behavioural biometrics that examines oddities in user behaviour—it’s akin to an electronic sleuth detecting network violations or adeptly managing security flaws, all serving as substantial evidence for its crucial role in maintaining cybersecurity. In conclusion, there’s no denying that both Artificial Intelligence and Machine Learning are transforming our world and revolutionizing problem-solving strategies. Grasping the significance of this rapidly developing technology in everyday life is crucial, as its lack can act as a substantial roadblock to progress. So, while envisioning what lies ahead, let us aim for equilibrium—leveraging AI and ML’s strengths yet simultaneously resolving their issues—to fuel an enduring tech uprising.

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Design Lifestyle

Conquer the Personal Loan Mountain: Smart Tips to Pay Off Your EMI Faster

In the hour of need, when unexpected expenditures strike, personal loans can be a lifesaver. However, this instant relief comes with a hidden price tag, EMIs, demanding careful consideration. EMI or easy monthly installments are designed to lower the repayment burden of a hefty amount in one go. Despite the responsibility of steady repayment, it often feels like climbing a mountain. Fear not, fellow mountaineers! Here are a few smart tips to transform that monthly grind into a comfortable downhill glide and master your personal loan EMI faster: 1. Be the Budget Boss: 2. Embrace the Power of Planning: 3. Avoid Debt Traps: 4. Keep Your Emergency Fund Safe: Remember, conquering the personal loan mountain might seem tricky but not impossible. With patience, discipline, and these smart tips, you can say goodbye to those EMIs faster than you ever imagined and live a debt-free future. Bonus Tip: The money you save from cutting expenses or refinancing can be put into even a tiny investment. It can grow over time, providing another financial peak to conquer.

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Automobile

Fossil Fuel Familiarity & Cultural Roadblocks to EVs in India

Electric Vehicles (EVs) are all over the headlines, celebrated as green champions safeguarding our planet. Yet, despite a series of grand launches in India, they lag behind their fuel-guzzling counterparts. So, what’s causing this inconsistency? Could limited charging facilities and costly batteries be responsible for putting people off EVs in India, or is there more to it? Hold tight! We’re about to hit some speed while we navigate through the real speed bump – the human factor. 1. Familiarity Breeds (Fossil) Fuel: Our beloved petrol and diesel-powered engines have blessed our ears with their low-droning noises for so long. We are accustomed to their soft lullabies and find comfort in the familiar gas station pit stops during our long road trips to the Uttarakhand mountains. It should be evident that many families tend to see the silence of an EV as uncanny, making it a hard adjustment. 2. Range Anxiety – A Real Monster: Imagine going on a road trip, not toward breathtaking landscapes, but toward the nearest charging station. This is often referred to as “range anxiety”. A developing charging system within India frequently worries people – will their electric vehicle fail before they can reach another charge point? Until this fear vanishes completely, there’s no hope for EVs pushing past city boundaries and truly rivalling our affection for lengthy trips. 3. Big (and Joint) Family, Big Dilemma: The Indian family car isn’t just any ordinary car; instead, it’s a vessel of memories, hauling aunties, uncles, and occasionally Bella, the golden retriever. Because of the Indian family’s urge to group up in their SUVs, EVs struggle due to their smaller cabin space and limited boot capacity, resulting in the families preferring the good old spacious six-seater SUVs we know and love. 4. The Thrill of the Fill: For some, a car isn’t just a mode of transport; it’s an expression of their identity. And what screams “arrival” louder than pulling up to a gas station in a big, shiny SUV, tanking up with a flourish? EVs, on the contrary, with their silent charging, lack that thunderous, engine-rumbling performance. For some, the lack of that flashy aspect takes away a bit of the swagger of the vehicle. So, what’s the way forward? Awareness campaigns, better infrastructure, and attractive government incentives are required. But it’s just as important to understand the cultural differences and deal with the worries stopping people. As long as we can’t bring technology and tradition together, EVs may only be a cool concept but not an everyday companion on India’s roads.

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News - Indian Railways Rail News

Indian Railways Honors 100 Employees at 68th Railway Week

The Honourable Minister for Railways, Communications, and Electronics & Information Technology, Mr. Ashwini Vaishnaw, has formally bestowed the “Ati Vishisht Rail Seva Puraskar” (AVRSP) upon a hundred employees from different zones, divisions, production units, and public sector undertakings (PSUs) associated with the Indian Railways in recognition of their exemplary service. In addition, he awarded twenty-one Shields intended to foster the adoption of best practices among the staff of the Railways. The ceremony for the distribution of these Awards and Shields took place during the 68th Railway Week Central Function, which was held at Bharat Mandapam, located within Pragati Maidan in the capital city of New Delhi. The event was attended by the Chairperson & CEO, Members of the Railway Board, General Managers from various Zonal Railways, and the leaders of the Production Units and PSUs under the Railways. During the opening address, the Chair of the Railway Board, Ms. Jaya Varma Sinha, emphasised the recent advancements of Indian Railways. She highlighted the introduction of 34 additional Vande Bharat trains, aimed at enhancing passenger transport, and the redevelopment of 1309 stations as a part of the Amrit Bharat initiative, which promises to better the passenger experience and reduce travel times. Ms. Sinha addressed the topic of railway safety and noted the use of cutting-edge technologies, such as ‘Kavach’, to bolster overall safety measures, which are being executed rapidly and extensively. Looking ahead, Ms. Sinha outlined various innovative projects, including the ambitious goal of transporting 3000 million tonnes of freight, increasing speeds along the Golden Quadrilateral and Diagonals (GQGD) network, and connecting all previously unreachable regions, with a specific mention of the north-east and Jammu & Kashmir. In her concluding remarks, Ms. Sinha lauded the awardees for their exceptional dedication, asserting that their efforts are elevating the railways to unprecedented levels. She concluded by affirming the integral role of the railways in propelling India towards becoming ‘Viksit Bharat’ or a developed nation. Upon presenting the awards, the Minister of Railways, Mr. Ashwini Vaishnaw, addressed the attendees and praised the recipients for their outstanding contributions. He remarked on the rapid progress of reforms within the Railways, guided by the direction of Prime Minister Mr. Narendra Modi. He highlighted that the past nine and a half years have witnessed more railway electrification than the previous four decades combined. He attributed this acceleration to the strategic 2015 integration of the railway budget with the general budget by the Prime Minister, which eliminated the interest/capital charge previously levied on railway grants and resolved financial barriers that had constrained the sector. He noted that what was once the Railways’ most significant hurdle—insufficient investment—has now been surmounted. The Union Minister asserted that the public’s anticipations regarding the railways are currently being satisfied. The Prime Minister frequently remarks that we are in the railways’ golden era, attributing this success to the workforce’s collective efforts. The dedication of the railway staff instils a sense of national pride, as they contribute significantly to the country. The enhancement of railway facilities is advancing at an unprecedented pace and magnitude. Numerous fresh initiatives are underway, contributing to the realisation of a strategic objective. Discussing the significant potential reductions in logistics expenses, Minister Shri Vaishnaw remarked, “Transportation via roadways incurs increased expenditure due to fuel costs. Based on current evaluations, there is an expectation of 3000 million tonnes of additional cargo becoming available. Should the railways succeed in capturing half of this cargo volume, it could lead to a conservative fuel saving of 16,000 crore litres. This would, in turn, translate into a financial saving of approximately Rs. 1,28,000 crore, representing a substantial economic benefit and cost-efficiency for the country.” Speaking about the country’s economic expansion, the Union Minister emphasised that in 2014, India held the 10th position among worldwide economies, identical to its standing in 2004, indicating a stagnant period. Presently, India has advanced to the 5th position. Looking ahead, the Minister expressed confidence that under the guidance and foresightedness of Prime Minister Shri Narendra Modi, India is poised to reach the 3rd spot in the foreseeable future. Southern Railway: Shields & Awards Southern Railway has been acknowledged as the recipient of the overall Commercial Efficiency Shield. Additionally, it shares the distinction of being awarded the overall Safety Shield in conjunction with East Coast Railway and North East Frontier Railway. Mr. R.N. Singh, the General Manager, along with Ms. Neenu Ittyerah, the Principal Chief Commercial Manager of Southern Railway, was honoured with the Commercial Efficiency Shield presented by the Honourable Minister of Railways. The award ceremony was attended by Ms. Jaya Varma Sinha, who serves as the Chairperson & CEO of the Railway Board. Moreover, the General Manager also accepted the Safety Efficiency Shield, this time accompanied by Mr. Somesh Kumar, the Principal Chief Safety Officer of Southern Railway. The following individuals were formally recognized for their exceptional service and honored with awards by the Honourable Minister: The recipients expressed their gratitude and a sense of honour for receiving the railway’s most prestigious acknowledgment for its employees. Text: B. Guganesan, Chief Public Relations Officer, Southern Railways

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Food

Ice Cream Recipes: Scoop Up Sweetness Without Sugar!

Who says you can’t have your ice cream and eat it too? If you’re on a quest for guilt-free indulgence, homemade sugar-free ice creams are the answer. Not only do they satisfy your sweet cravings, but they also let you relish every spoonful without the worry of excess sugar. Let’s dive into these delightful recipes that promise to redefine your ice cream experience. CREAMY VANILLA BLISS PREP 15 min SERVES 2 INGREDIENTS 2 cups heavy cream 1 cup unsweetened almond milk ½ cup erythritol or stevia (for sweetness) 1 tbsp vanilla extract Method: BERRYLICIOUS DELIGHT INGREDIENTS 2 cups mixed berries (strawberries, blueberries, raspberries) 1 cup coconut milk 1/4 cup monk fruit sweetener 1 tablespoon lemon juice Method: ENERGISING COFFEE KICK INGREDIENTS 2 cups unsweetened coconut milk 1 cup brewed and cooled black coffee 1/2 cup monk fruit sweetener 1 tsp pure vanilla extract Method: INPUTS BY: SHUCHI JAIN, FOUNDER, ZIMERO

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Destination Travel

10 Unique Destinations to Spark Your Wanderlust in 2024!

Travel opens windows to new cultures, landscapes, and experiences. As we approach 2024, certain destinations around the globe exemplify the rich tapestry of our world’s diversity. Here is a list of ten must-visit places for your upcoming travel itinerary that promise breathtaking views and memorable adventures. 1. Kyoto, Japan The ancient capital of Japan, Kyoto, is a vibrant blend of the old and the new. With its serene temples, traditional tea houses, and stunning gardens, Kyoto offers a peaceful retreat from the hustle and bustle of modern life. Visit the historic Kiyomizu-dera Temple, renowned for its wooden stage that offers panoramic views of cherry and maple trees, especially during the cherry blossom season in spring or the vibrant autumn colours. 2. Patagonia, Chile/Argentina Patagonia, the region shared by Argentina and Chile, is a nature enthusiast’s paradise. Its dramatic landscapes of glacial fjords, rugged mountains, and pristine lakes make it an ideal spot for outdoor adventurers. Don’t miss the opportunity to trek Torres del Paine National Park or admire the Perito Moreno Glacier imposing ice formations. 3. Marrakech, Morocco Marrakech is a sensory feast. From the bustling marketplaces to the historic mosques and palaces, this city offers a colourful mosaic of African and Arab cultures. The Jardin Majorelle, a garden that took French painter Jacques Majorelle forty years to create, is now a cultural landmark managed by the fashion designer Yves Saint Laurent. 4. Tromsø, Norway Known as the Gateway to the Arctic, Tromsø is a prime location for experiencing the Northern Lights. Beyond the aurora borealis, Tromsø offers dog sledding, whale watching, and a chance to experience Sami culture. Fjellheisen Cable Car to Storsteinen Mountain provides exceptional views of the city surrounded by dramatic fjords and peaks. 5. Queenstown, New Zealand: Adrenaline-seekers flock to Queenstown for its outdoor adventure sports. From bungee jumping to skiing to jet boating, Queenstown has it all with a picturesque backdrop of the Southern Alps. The nearby Fiordland National Park offers a quieter experience with some of the world’s most breathtaking fjords. 6. Amalfi Coast, Italy The Amalfi Coast is Italy’s coastal gem with its picturesque cliffside towns and azure waters. Explore the charming streets of Positano, Amalfi, and Ravello, and savour the region’s culinary delights. A boat trip to the famed Capri Island is a delightful excursion that offers views of the legendary Blue Grotto. 7. Bhutan Bhutan, the Last Shangri-La, is a secluded kingdom where traditional Buddhist culture thrives amidst untouched nature. It’s famed for its monasteries, fortresses (dzongs), and dramatic landscapes that range from subtropical plains to steep mountains and valleys. The iconic Tiger’s Nest Monastery is a sight to behold, perched on a cliff above the forested Paro Valley. 8. Petra, Jordan Petra is an archaeological wonder, carved into the pink sandstone cliffs by the Nabataeans over 2,000 years ago. The Treasury and the Monastery are the most famous structures, but the city concealed within mountains has much more to explore. A night visit adds an element of magic, with the pathway to the Treasury lit with hundreds of candles. 9. The Galápagos Islands, Ecuador The Galápagos Islands are a living laboratory of evolution, with unique wildlife that exists nowhere else on Earth. This UNESCO World Heritage site offers opportunities to snorkel with sea lions, encounter giant tortoises, and observe the behaviour of the rare blue-footed boobies. 10. Luang Prabang, Laos Luang Prabang, a UNESCO World Heritage city, is the heart of Laotian culture. The city is known for its well-preserved architectural, religious, and cultural heritage, with traditional wooden homes and colonial influences. Witness local monks collecting alms at dawn, an ancient ritual that adds to the town’s spiritual ambiance. As you plan your trips to these awe-inspiring locations, remember to remain mindful of the local cultures and the natural environment. Responsible tourism ensures that these destinations will continue to enchant visitors for years to come.

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Trends

India’s Latest Buzz: From 3D-Printed Temples to Disney Carpets and Festive Must-Haves

SERVE WITH PRIDE Turn your get-togethers into unforgettable experiences with HIIH‘s festive-themed dining products. Think about it, you have a chance to make great impressions with elegant dishes, glasses, and even those eye-catching centrepieces, all from this specially selected range. It’s all about adding that special festive vibe to where you eat. So, when it’s time to celebrate, make sure you’ve got all the trendy dining must-haves on hand to make every single meal feel like a celebration. HAPPY FEET Hey there Disney lovers and everyone who’s into Marvel and Pixar! We’ve got some cool news for you. OBEETEE Carpets is teaming up with Disney to roll out some new carpet designs. The upcoming Disney line is a fresh take on their kids’ range, but with an imaginative Disney spin. Apart from kids, this collection is also designed to appeal to young adults who are fans of Marvel characters, including Iron Man. The new series presents an interesting mix of styles influenced by popular Disney characters. You’ll see familiar faces such as Mickey Mouse and his pals, well-loved Disney Princesses like Cinderella and Belle, admired superheroes from the Marvel Universe such as Iron Man and Captain America, along with Pixar’s lovable Lightning McQueen and the Aliens from Toy Story. The collection is full of bright and cheerful colours that are sure to please Disney fans of all ages. CASTING A CAPTIVATING SPELL Take your holiday celebrations to the next level by introducing the delightful scents from IRIS Home Fragrances into your home. Get into the festive mood by unveiling their newest collections: The IRIS Bliss and IRIS Botanics. If you’re considering the Iris Bliss Fragrance Gift Set, expect more than just a typical experience. It’s designed by Iris to offer a pleasant combination of scent and home decor, and it’s meant to infuse your living space with the soothing and alluring aroma of velvet musk. While IRIS Botanics has put together an interesting collection that draws on nature for inspiration. This collection includes things like fragrant candles and reed diffusers. You’ll find a candle shaped like a wax lantern, a small bag of potpourri weighing 100 grams, a Votive candle, and even reed diffuser oil. They also provide a single reed diffuser bottle, six reed sticks, and one pillar candle. A PROMISING START Saachi Marwah Rana stands out in the field of interior design as a skilled professional known for her talent in turning rooms into visually striking environments. She has an impressive collection of work experiences, having designed the interiors for various famous personalities’ homes. This has helped Saachi secure her position as a prominent name in interior design. Born into a family deeply immersed in the realm of art and design, Saachi inherited her passion for aesthetics from her accomplished architect father and nationally recognized bronze sculptor parents. Surrounded by sculpture foundries, art museums, and exhibitions during her upbringing, she developed a profound understanding of the intricate relationship between art and design, which now defines her distinctive style. Sure, not too long ago Saachi got into furniture designing. They looked up to famous designers like Alexander McQueen and Antoni Gaudí for ideas. They’re known for architecture and fashion, and Saachi combined those fields to make a really unique set of custom furniture. This project is cool because it mixes modern tech in designing with the amazing stuff we see in nature. This particular set of furniture is unique because the materials it’s made from tend to become more valuable as time goes by. Each tiny aspect of these items shows a lot of skill and careful work, turning them into something more like art than just furniture. People who like art or fancy collections would probably like these pieces, seeing them as important parts of their home decor. This set proves that thoughtful design can last a long time, bringing together exact calculations and the attractiveness of nature to take custom-made luxury to a new level.. THE FAN CLUB Unveil the new Anemos Gold, Red, and Green Fans Collection – it’s where sophistication links up with Christmas cheer. These strong colours are all about bringing the warmth and sumptuousness we all love during the holidays, to set the mood just right. So, consider stepping up your holiday decoration game with these bright shades. They don’t just add refined touches; they also fill your place with a festive vibe. And these fans are more than just cool breeze machines; they make a bold holiday statement, turning any room into a festive retreat. From custom designs to tabletop and overhead fans, this line offers both chic looks and top-notch airflow. BACK WITH A BANG! Chumbak, a prominent brand in India for lifestyle and home décor, has recently updated its well-known Haus Khas store in New Delhi and is ready to welcome shoppers again. The location was temporarily shut down for a significant renovation and has reopened to offer a novel shopping experience. This place now offers a unique immersion into what makes Chumbak’s products special, demonstrating to visitors how perfect these items are for beautifying their homes. The store’s reopening includes a sensory excursion feature, displaying a wide assortment of art deco items and carefully designed accessories. Customers at Chumbak’s Haus Khas location will find an extensive array of merchandise including home decor, fashionable dinnerware sets, soft bedding, decorative art deco pieces, elegant women’s handbags, and many other collectibles. LEADING FROM THE FRONT Brandix Apparel India has been recognized as one of the “Top 25 Safest Workplaces in India” during the 2023 KelpHR PoSH Awards. This honour highlights the company’s commitment to safety, which surpasses even the mandates of the 2013 PoSH Act. Dr. T. Vasudha and Ms. Syamala Devi, representative for the organisation’s Wellness team, accepted the award from Dr. Pradnya Saravade of the Maharashtra Railway Police. The accolade was presented in Mumbai on December 7, 2023. Brandix Apparel India is noteworthy for being one of just four manufacturing companies in the top 25 this year

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Trends

India’s Smartphone Sweethearts: 12 Bestselling Mobiles That Conquered Hearts (2024)

India’s mobile phone market is one of the world’s largest and fastest-growing, with a vast consumer base eager to lay their hands on the latest and best smartphones. Due to a combination of factors such as pricing, features, brand loyalty, and after-sales service, certain mobile phones have risen to become bestsellers in India. From budget-friendly models to high-end flagships, here’s a list of 12 mobile phones that have captured the hearts of Indian consumers. These mobile phones have catered to various segments of the Indian market and thus have seen widespread appeal. It’s important to note the role of aggressive marketing, partnerships with e-commerce platforms, and attractive financing options that have also contributed massively to the sales numbers of these smartphones. Each brand emphasised different aspects to attract customers. Xiaomi and Realme leveraged online flash sales and aggressive pricing, Samsung and Apple focused on brand appeal and customer loyalty, whereas OnePlus and Oppo relied on a mix of online and offline strategies that highlighted their technical prowess and design aesthetics. Customers in India look for value, whether it’s in the entry-level segment or the premium market, which explains the diverse list of phones that became bestsellers. Additionally, the rise of 4G and more recently 5G, along with competitive data plans, has driven the demand for smartphones that can deliver on connectivity speeds and offer a good multimedia experience. In conclusion, the Indian mobile phone market thrives on diversity and value-driven propositions. The phones that become bestsellers here are those that understand and meet the specific needs and preferences of Indian consumers. As the market evolves and new challengers emerge, it will be interesting to see which brands and models adapt to remain on top of the sales charts.

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