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Culture and Heritage
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Giri Trading Agency: A Legacy of Faith, Culture, and Holistic Growth

Giri Trading Agency, a name synonymous with Hindu spiritual offerings, has a rich history rooted in humble beginnings. Founded in 1951 by Mr. Tirupunithra Swarnagiri as a modest street-side shop specializing in Pooja Products and Pooja Books, the company’s growth and evolution have been nothing short of remarkable. In this interview with Mr. Abhishek Prakash, the Director of Content and New Media, we explore the brand’s philosophy, the significance of the auspicious month of Aadi, and the essential items used in Hindu rituals. Mr. Abhishek Prakash, the Director of Content and New Media What makes the month of Aadi particularly special in the Hindu tradition? Why is it considered an auspicious time? The month of Aadi, typically falling between mid-July and mid-August, holds significant importance in the Hindu tradition as it heralds the onset of the Dakshinayana phase when the Sun begins its southward journey. Aadi is dedicated to honoring the divine feminine energy, particularly Goddess Shakti or Parvati. It is believed that during this month, the cosmic energies are heightened, making it an auspicious time for spiritual practices, rituals, and ceremonies. Devotees observe fasting, visit temples, and participate in community celebrations to invoke the blessings of Goddess Shakti. Aadi also marks the beginning of the monsoon season, crucial for agricultural activities, further adding to its cultural and societal significance. Overall, Aadi is cherished for its cultural, spiritual, and agricultural significance, emphasizing reverence for the divine feminine and the renewal of cosmic energies. What are some of the specific poojas or rituals commonly performed during the month of Aadi? The month of Aadi holds profound spiritual significance in Hindu tradition, marked by numerous poojas and rituals that devotees observe with deep devotion and reverence. Some of the most commonly performed poojas and rituals during this auspicious month include Aadi Perukku, Aadi Amavasai, Aadi Pooram, Varalakshmi Vratham, Aadi Krithigai and Aadi Chevvai.  Aadi Perukku: This ritual involves offering prayers to rivers and water bodies on the 18th day of Aadi, expressing gratitude for the monsoon, and praying for a bountiful harvest. Aadi Amavasai: On the new moon day of Aadi, families perform rituals to honor their ancestors. Special prayers, tarpanam (water oblations), and offerings of food are made to seek the blessings and peace of departed souls. Aadi Pooram: Celebrated during the star Pooram, this day commemorates the birth of Goddess Andal. Special poojas are conducted in temples dedicated to her, and processions with her idol are organized. Varalakshmi Vratham: Observed on the Friday before the full moon in Aadi, this ritual is dedicated to Goddess Lakshmi. Women perform elaborate poojas at home, invoking the goddess of wealth and prosperity. They prepare a special kalasha (pot) decorated with flowers and turmeric, symbolizing the goddess. Aadi Krithigai: This day is dedicated to Lord Murugan.  Aadi Chevvai: Special prayers are conducted on Tuesdays in Aadi to honor the fierce aspect of Goddess Parvati. These rituals are believed to ward off evil and protect against negative influences. Could you list a few items that are considered essential in a Hindu household? In a Hindu household, several items are considered essential for daily rituals and poojas. These items help create a sacred atmosphere and facilitate worship practices, fostering a sense of devotion and spiritual connection. They are integral to maintaining the sanctity of the home and ensuring that religious observances are conducted with reverence and precision. The items include Deepams (Oil Lamps), Agarbattis (Incense Sticks), Kumkum and Turmeric, Holy Water (Ganga Jal), Pooja Bell, Flowers and Garlands, and Camphor. What is the guiding philosophy behind Giri Trading Agency? What are the core values that drive the organization? At Giri Trading Agency, our guiding philosophy is rooted in the mission to spread the rich Hindu culture and traditions while promoting value-based living globally. We are dedicated to enhancing spiritual experiences and promoting holistic growth among our patrons worldwide. Operating with transparency and honesty, we build trust with stakeholders through ethical practices. Which products are consistently popular among Giri’s customers? What categories see the highest sales? Giri Trading Agency is renowned for its extensive range of spiritual and religious products, with several items consistently popular among customers. Giri Pooja Products, including items like deepams, agarbattis, and puja thalis, are indispensable for daily rituals and ceremonies, appealing to a broad spectrum of devotees. Giri Books, offering a rich assortment of spiritual texts, scriptures, and educational literature on Hindu philosophy and culture, cater to those seeking knowledge and spiritual growth. During festive seasons like Navaratri, Golu Padi, traditional steps used for displaying dolls and idols, become particularly popular for their craftsmanship and cultural significance. & the Eco-Friendly Ganesha is also one of the top-selling products during Ganesha Chaturthi. The intricately designed Deity Jewellery for adorning idols further enhances the spiritual offerings that drive high sales at Giri. Does Giri Trading Agency operate solely with physical stores, or are their products also available online?  Giri Trading Agency operates both online and through physical stores, embodying an omnichannel retailing approach. With 35 showrooms across Indian states like Tamil Nadu, Karnataka, Telangana, Puducherry, Maharashtra, and New Delhi, Giri also maintains a global presence in the United States, United Kingdom, Australia, and the United Arab Emirates. A Promising Future Rooted in Tradition Giri Trading Agency’s enduring success is a testament to its unwavering commitment to preserving, and showcasing Hindu traditions and spirituality, as emphasized by Mr. Abhishek Prakash. The company’s core values of cultural preservation, holistic growth, and ethical practices continue to guide its mission, establishing it as a trusted source of spiritual and cultural products.

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Trends
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3 Social Commerce Powerhouses You Need to Be On (Don’t Miss Out!)

Say goodbye to endlessly swiping past selfies or viral videos— social media in 2024 is much more! Now, it’s not just about connecting with friends anymore; it’s all about connecting with your next buy. Take a deep dive into the world of social commerce, where 3 platforms are popping up as the ultimate shopping spots. We’ll also learn how they’re shaking up internet shopping for good. Get ready to see the future of retail — one click (or tap) at a time! 1. The OG: Facebook Marketplace Exhibit A of social commerce and a genius move by the company. The Facebook marketplace is a vast platform where people have a broader user base to sell their products to. Why is it one of the best? People are already familiar with this social networking site since it’s been around for so long. And because of that, you can find anything on the Facebook Marketplace—instruments, furniture, clothes, you name it. Not to mention, you could always join a group of people dedicated to collecting specific products, which fosters a sense of belonging. Here’s a pro tip: Read the seller’s history, find their ratings and question everything before pulling out your wallet. 2. The Trendsetter: Short video platforms Arguably, the most engaging advertising is the shortest and sweetest. And, of course, social media like Instagram and YouTube shorts are a place. Not only that, but the ads can also engage with funny skits and informative tutorials. The best part? The videos could have clickable links inside of them! It makes buying a breeze but arguably promotes impulsive buying. Speaking of, try and avoid impulse buying while scrolling. It’s not easy to trust anyone, not to mention the prices of these gimmicky gadgets! 3. The Visualizer: Instagram Now, let’s talk about the side of Instagram that isn’t the reels, its true origins as an image-sharing social media. Instagram is a paradise for posting high-quality visuals of your product. It’s a perfect platform for fashion brands, not to mention the feature of Instagram shopping. Influencers are also part of the game, partnering with brands to promote them in their posts. But again, trust nothing. Check the website of the brand you’re buying from before hitting checkout. The Takeaway! Social commerce is rapidly growing. Not only is it beneficial for indie and big brands since it provides a comprehensive platform for advertisements, but it also benefits the customer by providing everything they need in a platform where everyone spends their free time. So why not explore the endless possibilities? Shop for your favorite things, but always shop responsibly!

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Trends
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Forget Filters! AI Editing to Take Your Photos to the Next Level

Ever hit the shot just right, but the poor lighting ruined it? Or did an indistinct photobomber snuck in? Don’t worry, guys; we’ve all been there! The only way to fix it was with filters.  But now, get over the filter blues. AI editing is here to bring out your photos’ real potential. Think of it as your photo genie ready to grant those editing wishes you never knew were possible. Want that ‘I woke up like this‘ perfect skin? Artificial intelligence dissects your face and then goes on to work some magic for a naturally radiant glow. When annoying background gremlins get you down, AI whisks them away like a digital Houdini, leaving you wondering whether there were ever any. What else can be done for your photos through AI editing? Here’s a glimpse of it: But is AI editing too good to be true? AI is a wondrous thing, but remember that it’s still under development. Our focus should be on fine-tuning rather than overhauling. Don’t get carried away by it and start chasing unrealistic standards of ‘perfection.’ The beauty of AI editing lies in its ability to subtly elevate your photos, not create an entirely new world from scratch. Ready to jump into the world of AI editing? Photo editing has seen a futuristic upgrade. Many apps and software now have AI powers, making your photos go from flat to fantastic. Give them a try to enhance your picture-perfect moments, whether you’re a beginner or a pro. Remember that AI editors are there to help, not do all the work for you. So, with their digital magic, turn those everyday photos into unforgettable memories in no time!

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Technology
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Amazon Echo Dot (5th Gen): Bring Home Cutting-Edge Technology of a Speaker

With various capacities and pricing to suit every financial situation, Amazon’s Echo smart speaker series is now the most desirable among its competitors. The Echo Dot is the finest option among the brand’s currently available models if you live in an Amazon household. Even though the brand-new Amazon Echo Dot smart speaker has joined the product lineup, it has superior sound quality and enhanced features and costs just ₹5499 in India. It can easily integrate with your current smart home configuration and is operated by Alexa, Amazon’s dependable and feature-rich brilliant speech assistant. Is this currently the most reasonably priced smart speaker available? Learn more in the following assessment. Design & Features: Amazon Echo Dot (5th Generation)The simplicity of setup for the fifth-generation Amazon Echo Dot is genuinely impossible to exaggerate. You can get started within just a few moments. Comparable simplicity may be found in the unit’s layout and architecture. It is 3.9 x 3.5 inches in size, has a mass of just over 300g, and has the identical circular form as earlier models. It’s easier to hold onto, regardless of tiny hands, because it resembles an enormous tennis ball. The absence of the 3.5 mm audio connector is annoying for those who want to link it to more prominent speakers. Bluetooth is always an option. Additionally, this implies that the power cord must be plugged in. There are three buttons on top: one for action with Alexa, one for volume, and a mute button so it won’t hear you. The second one indicates that the speaker is listening intently for a signal; if you press it, it will light up red to let you recognize that it cannot comprehend anything. All people can benefit from its simplicity and intuitiveness. Performance of Amazon Echo Dot (5th Generation)Aside from providing the entire Alexa experience—which includes calling, personalized responses, and IoT capabilities—the Amazon Echo Dot line has primarily focused on getting the fundamentals right. It offers respectable sound quality at an affordable price and an appealing size. The motion-detection and temperature sensors included in the fifth-generation Echo Dot boost the level of functionality, allowing for enhanced IoT possibilities when combined with Alexa Routines. Another helpful feature is the ability to detect motion, which can be utilized in conjunction with Alexa protocols to turn on smart home appliances like fans or lightbulbs when the Amazon Echo Dot (5th Gen) senses movement in the space. Because of this, the new Echo Dot is a considerably more practical smart home thermostat than the model that came before it. The Amazon Echo Dot (5th Gen) is a good buy at Rs. 5,499 if you want to use the additional features in an automated home setting. Since Alexa keeps becoming more effective, the fifth-generation Echo Dot will grow stronger with time.

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Food
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World Cheers India’s Filter Coffee! The Secret Behind Its #2 Ranking

This is great news for Indian coffee lovers: Our beloved South Indian Filter coffee has now been rated #2 on TasteAtlas’s top coffees in the world list! The aromatic beverage has not only woken us up with its delightful aroma but has also brewed a global reputation for its flavor. So, why is it “#2-in-the-world” special? Let’s find out! A Rich Tradition Steeped in History Taking the time machine, we can find the first instances of coffee in India in the 17th century, when the Sufi saints from Yemen introduced coffee beans to the southern shores of India. The South Indians devised methods to brew coffee, and over the centuries, it evolved to the state it is today—an ingenious two-chamber drip system for maximum taste. The Art of the Perfect Filter Coffee The taste of the iconic South Indian Coffee lies in the enchanting brewing process. Coffee beans are ground to a fine powder and put in a chamber, followed by hot water that extracts the essence to die for and drips it down to the second chamber. It’s a slow and patient process, all for the fragrant coffee, rid of its bitterness while keeping its flavor. The coffee is then mixed with milk and sugar for our iconic South Indian Filter Coffee. Beyond the Brew: Flavor & Flair There’s more than brewing that makes this coffee wake you up better than your 5 AM alarms. The coffee beans are the key, mostly Arabica, for their smooth and slightly sweet taste as opposed to other coffees. This sweetness is accompanied by some chicory root, roasted with ground beans for that nutty taste. It’s a time-consuming process, but it’s such a delightful beverage. Of course, it would be incomplete without the froth! It is then whipped to make a thick and creamy layer and served inside the steel cups we all know and love, the traditional Dabarah. The result? The smell of the coffee spread in the air, along with a warm wake-up call with textural bliss in a cup. In conclusion, India’s filter coffee has proven to be beyond a way to cope with the 5 AM wake-ups and the blaring alarms. It has proven to be a culture, a conversation starter, and a family ritual. Ultimately, our beloved brews have connected us more than we think.

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Entertainment
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Lights, Camera, Action (and AI!): How Artificial Intelligence is Shaping the Future of Filmmaking

Cinema has always had the magic of making its audience feel as if they have been transported, spellbound, into unknown worlds and unfathomable emotions. Think of Pather Panchali’s evocative black-and-white world meticulously crafted by Satyajit Ray’s brilliant cinematography. Here, every frame throbs with the lifeblood of the Bengal countryside. Another case in point is Mira Nair’s film Salaam Bombay, which is full of raw and pulsating energy that throws you into Mumbai’s vibrant chaos of streets. These cinematic masterpieces reveal a progressive filmmaking vision that defies limitations and pushes storytelling boundaries through innovation and creativity. But what if ‘innovation and creativity’ are found not in any new lens or camera but in Artificial Intelligence (AI)? Filmmaking is changing rapidly as AI moves from script writing to special effects. Let’s explore how this powerful tool is reshaping the industry: Lights, Camera, Automation!  AI can streamline repetitive tasks like colour correction and sound mixing, enabling the filmmaker to concentrate on directing and editing in their creative aspects. Such an efficiency increase is expected to deliver more cost-effective productions, creating opportunities for smaller studios. Special Effects that are Out of this World (Literally) Mind-blowing special effects are no longer restricted to big-budget movie houses. Visual effects (VFX) software driven by AI allows all types of filmmakers to create stunning visuals that make things more compelling. Whether it involves life-like CGI creations, smooth green screen composites, mysterious alien terrains, or realistic imitations of natural events, AI algorithms are redefining what was once considered impossible. No More Guesswork in Movie Marketing Instead of throwing marketing spaghetti at the wall, studios are turning to AI. Its algorithms can analyze digital footprints such as social media and streaming habits and decode audience preferences. As a result, this information helps create laser-focused marketing campaigns featuring personalized trailers, targeted advertisements, and related content. It’s the end of guesswork and the dawn of data-driven movie marketing. The AI-related Apprehensions Undoubtedly, AI’s role in filmmaking is revolutionary! Although AI algorithms can churn out plot points effortlessly, they can’t understand the happiness you feel when the hero wins or the hurt you let out when the friendly monster dies. It’s tough for AI to supersede the versatility of the human mind’s creativity. Genuine characters? Those have to come straight from the heart, where one pours their hopes and fears to make them breathe. That kind of emotional connection makes stories stick with the audience long after the credits roll. The Future of Filmmaking Filmmaking will probably become a joint venture where AI becomes a powerful tool for futuristic directors. This association might lead to more revolutionary movies that leave audiences with jaws dropping at the miracles on screen.

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