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Your Platform Expands Nationwide

Waltair Division of East Coast Railways Becomes the First to Feature an In-Train Magazine in a Vistadome Coach. Vishakapatnam, India—Your Platform, India’s first in-train magazine, has taken a historic step toward nationwide expansion by securing a distribution contract with the Waltair Division of East Coast Railways. This landmark agreement will see Your Platform reaching passengers aboard three key trains originating from Vizag, including the prestigious Vistadome Coach. Effective immediately, the magazine will be available on the following routes: This initiative is a first-of-its-kind achievement for Indian Railways, as the Waltair Division becomes the first in the country to introduce an in-train magazine in a Vistadome Coach—a premium travel segment renowned for its breathtaking panoramic views. Your Platform will now enhance the journey with insightful, engaging, and entertaining content for passengers. The official launch event was graced by the visionary founders of Your Platform, Mr. Praveen V, Mr. Shankar M, and Mr. Karthik PS, alongside senior railway officials from the Waltair Division, Shri Lalit Bohra, the DRM of Waltair Division; Shri K Sandeep Kumar, the Senior Divisional Commercial Manager; and Shri K Pawan Kumar, the Senior Divisional Commissioner-II, whose combined efforts have kick-started this exciting new phase in enriching the railway travel experience. The magazine, a pioneer in providing engaging content, from inspiring travel narratives to local insights and cultural stories, has transformed the in-train experience for countless passengers. This launch promises to make every journey an enjoyable exploration of India’s vibrant culture and global trends.

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Riding the Rails of Innovation: Your Platform Wins the Outlook Game Changer Award

In a digital world, the rustle of turning pages holds a unique charm. Your Platform (YP Digest India Private Limited) has disrupted the media landscape with its innovative approach, earning the prestigious “Game Changer in New Gen Media” award at the Outlook Southern Achievers Awards 2025 in Chennai on December 14, 2024. This landmark achievement signifies Outlook’s recognition of a startup publication for pioneering a new era in print media. Your platform has made history by launching India’s first in-train magazine. This audacious venture has not only created a novel channel for brands to connect with their target audience but also transformed the travel experience for over 6 lakh commuters across seven major routes in South India. By championing the power of print, Your Platform has boldly challenged the dominance of digital, establishing itself as a pioneer in travel infotainment. This award underscores Your Platform’s innovative spirit and its transformative impact on the industry. By placing its magazine on iconic trains like Shatabdi, Tejas, and the Vande Bharat Express, Your Platform reaches a captive audience traveling between major cities in Tamil Nadu and Karnataka. Imagine settling into your train seat and discovering a beautifully curated magazine filled with engaging stories, thought-provoking content, and relevant advertisements. This is the Your Platform experience, transforming mundane journeys into opportunities for discovery and engagement. It’s a tangible connection in an increasingly screen-mediated world. It’s a testament to the enduring power of print in the digital age. By focusing on a specific, captive audience—train passengers—Your Platform has created a unique and highly effective platform for brands to reach their target demographic. The recognition from Outlook is particularly significant. It represents a powerful endorsement of Your Platform’s vision and its successful execution. It validates the idea that print can not only survive but thrive in the 21st century with creativity and innovation. This is a historic moment where a well-established publication acknowledges and celebrates the innovation of a startup publication. Your platform’s ambitions extend far beyond its current reach. The brand plans to expand across India, including Andhra Pradesh and New Delhi, connecting even more brands with this unique captive audience. This expansion will further solidify Your Platform’s position as a leader in the new-gen media landscape, proving that reimagined print can be a powerful force in the world of storytelling and brand engagement. This Outlook Game Changer Award is not just a recognition of their past achievements but a powerful endorsement of their future potential. The three directors have a proven track record of creating successful strategies and content for various brands, including their recent work on India’s hyper-local social media app, KYN (Know Your Neighbourhood). They are also visionary thinkers, planning innovative ideas for numerous publications and brands across India.

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The Best of Rare Stays: The Shoolagiri Farm Stay

Untangling myself from heavy, angry traffic to reach the office every day is a situation I had sadly, come to terms with. ‘It is what it is,’ is what the logical part of my brain says. Of course, the fantasy side of my brain dreams of flying cars, magic portals, and secret underground tunnels, but that’s a story for another blog. My point is that in the middle of this heavy traffic, sweating, honking and screaming (in my head, of course), I had an epiphany. And that epiphany took me from the busy roads of Chennai to a serene village blooming with farms and hills; a chapter I’d like to call: The Shoolagiri Farm Stay. So, what is ‘The Shoolagiri Farm Stay’ all about? An escape into the mundane. Yes, it sounds cliché and perhaps similar to one of the sonnets of romantic poets, but the Shoolagiri Farm Stay is indeed an escape into the mundane from the hustle and bustle of the city. Located 22 kms from the industrial hub, Hosur, and in the district of Krishnagiri, is the Shoolagiri town. And there resides, basking under the sun, a 40-acre farmland, cottages with hosts and a breathtaking view of the greener side of earth—Ecoland Farms. My Shoolagiri Farm Stay began when I reached the Ecoland Farms in the middle of the night. Realization Number One: Do not check into a farm at midnight. No, I don’t say this because I was anxious. It’s because, to reach Ecoland Farms, I had to cross the Shoolagiri village situated in a hilly region, rocky paths and hairpin bends that had signs which said, ‘Careful! Elephants Crossing.’ Because it had been midnight, I was unfortunate enough to not encounter any elephants along the route, and I missed what may have been a scenic route. Nonetheless, when my cab driver drove through the flat arch of farm, and I exited the vehicle, I was embraced by cool winds, starlit sky and the scent of damp grass. It was a pleasant feeling telling me that I am far, far away from the city even though it’s only a few kilometers away. Despite the tardiness of the hour, I was greeted by the farm manager with a smile, and he led me down a soft slope towards a cottage that rested atop a small hill. The cottage was earthy. The sliding doors welcomed me to a stone flooring, bricked walls, furniture made from eco-friendly materials and a separate bathroom and toilet. Fresh sheets, towels and pillows promised comfort, and yet the best part of the cottage was a huge sliding window, taking up half a wall, built right above the bed.  Realization Number Two: You haven’t truly experienced a sunrise unless you wake up, mesmerized by its sight. I stand by my statement. Sure, you can sleepily trot over to your terrace with a mug of coffee and enjoy the peace a sunrise brings. However, in a farm when soft, golden rays of rays wake you up because of a perfectly placed window, it’s a memory you’ll want to hold onto forever. The morning at the Shoolagiri Farm Stay, brought a sight, I had forgotten all about. Trees swaying gently, cold breeze caressing your face, acres and acres of wild greenery calling out to come explore. I took in an amazing scenic view, standing on the edge of the cottage’s cement-tiled porch. Not ready to let go of the painting-like view in front of me, I dragged the porch chair over to the grass lawn of the cottage and took a seat to simply enjoy the clouds floating in the early morning sky. A similar cottage sat a few feet away on grassy land slightly higher than mine, A fence enclosed the area, distinguishing Ecoland Farms’ farmland from that of others, flowers of all colours and sizes bloomed across the space, and in the distance, a few dogs rested in their kennels. Realization Number Three: Farm-fresh cooking can be addictive. It doesn’t get better than being greeted in the morning with wide-smiles and a warm cup of tea. I pen this with the utmost honesty that the staff at the Ecoland Farms are beautiful people. They didn’t hesitate to cater to me when I needed hot water, tea, food or anything else for that matter. After tea, I was invited to eat at the garden tables fit with adorable hay-roofs, overlooking the Athettilake at the bottom of the hill. Upon enquiry, I was told that I can fish in the lake, however, October wasn’t the season for fishing, but I can definitely head for a stroll in the evening. The farm staff had noted down my food preferences during the booking, and they made sure to prepare the food with utmost care. Of course, I wouldn’t go as far to say that the food I had at my Shoolagiri Farm Stay was the best food of my life, but I will tell you this, eating delicious Southern cuisine with the produce that grows in the farm, is incredibly fulfilling and a unique experience. It leaves you craving for more. Realization Number Four: You don’t really need to do nothing to relax. Yes, this is a quick weekend stay to relax, but I really don’t think that people ought to do nothing to relax. Ecoland Farms had understood that concept very well as they had created a list of activities that I could do throughout my stay. One of the first activities I explored at Ecoland Farms was a trek through their farmland. I began walking down the slope from the cottage with a guide who took me through marvellous fields of tomatoes, carrots, onions, gooseberry and so much more. Every step along the way, he narrated the history of Shoolagiri, the plans for the village, the recent developments and so many more stories that by the time I came back, I felt refreshed instead of exhausted. One of the other activities I partook in

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Best Late Night Restaurants in Chennai for Midnight Foodies

“When the city sleeps, the foodies feast.” Ever found yourself craving a delicious bite in the hours of the night in Chennai? This bustling city has some hidden gems that keep their doors open when most of the world is fast asleep. Let’s take a mouthwatering journey through Chennai’s best late-night eateries. 1. Parrys Corner Moonlight Drive-in So I’ll give you a situation, it’s midnight, your stomach’s growling, and you’re in your PJs. Just head to Parrys Corner Moonlight Drive-in. This place is like a time machine that takes you back to the good old days of drive-in restaurants. Do you know what makes this place special? They serve piping hot dosas right to your car window. You can munch on crispy dosas without even stepping out of your vehicle. They’ve got a secret menu item that only the regulars know about. It’s called the “Midnight Masala Dosa” – a spicy, cheesy twist on the classic dosa that’ll wake up your taste buds faster than a cold shower. 2. Nungambakkam Night Noodles Next stop on our midnight munchies tour is Nungambakkam Night Noodles. This little hole-in-the-wall joint might not look much, but it does pack a flavor punch. You’ll be shocked to know that the owner, Mr. Kumar, learned his noodle-making skills all the way in China. He brought back secret recipes that’ll make your taste buds do a happy dance. 3. Marina Beach Midnight Biriyani Who says you can’t have a beach party at midnight? Head over to Marina Beach Midnight Biriyani for a feast under the stars. This place started as a small cart and has now become a late-night legend. The owner, Aunty Lakshmi, cooks up the most amazing biriyani you’ll ever taste. She uses a secret spice mix that’s been in her family for seven generations. Not only that, but Aunty Lakshmi also has a heart of gold. Every night, she sets aside a portion of her biriyani to feed the stray dogs on the beach. So when you eat here, you’re not just filling your belly, you’re also helping our furry friends. 4. T. Nagar Tiffin Center Craving some traditional South Indian tiffin at 2 AM? T. Nagar Tiffin Center has got you covered. This place is like a time capsule, it hasn’t changed a bit since it opened in 1965. The same old tables, the same old menu board, and believe it or not, even some of the same old waiters. The menu is made of traditional dishes. 5. Adyar Anytime Idlis Last but not least, we’ve got Adyar Anytime Idlis. As the name suggests, you can get fluffy, steaming idlis here any time of the day or night. But hold your horses. This place serves idlis like you’ve never seen before. Square idlis, triangle idlis, even idlis shaped like little stars. It’s like an idli wonderland. They have a Build Your Own Idli option where you can choose your own toppings. They have varieties like cheese idlis and chocolate idlis too. Next time you’re up late and your tummy starts rumbling, you know where to go. Chennai’s midnight food scene is alive and kicking, serving up delicious bites with a side of quirky charm. Remember, the best adventures (and the best meals) often happen after dark. So go ahead, embrace your inner night owl, and treat yourself to some amazing late-night grub. Happy midnight munching, Chennai.

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