Imagine you’re on a holiday and your bestie has also come out on a short vacation. Now, you have all the time in your hands to have a joyous time! What would you plan with your buddy? Going out for a movie together could most probably be one in your list, right? Yeah, that’s the significant place of movies in this pop culture.
Popcorn and Movie together enrich the movie watching experience. One cannot go with another when the entertainment is bang on! So much so that we speak about them both, who could deny that Popcorn and movies put a big heartfelt smile on movie buffs’ faces?
Alright, when did this traditional combo begin and what’s the story behind? Let’s dive into the history and tradition of the movie and popcorn combination.
It was 1929. The US was battling against The Great Depression. The country was slowly giving in to mass unemployment and deflation. Like every other industry, the entertainment industry was also dull. At that time, the Popcorn Idea emerged! The idea of selling the nice-smelling popcorn inside theaters. It happened as a revenue building strategy to the theater owners. Thus, the Popcorn entered theaters.
But why Popcorn?
Popcorn was the chosen super snack to sell at the theaters for a number of reasons. Firstly, it was easy to prepare at the theaters and its nice smell was a smooth selling advantage. Its sensory appeal and the lightness made it everyone’s favorite snack.
Secondly, it’s an inexpensive snack. Easy to get the ingredients and easy to satisfy the buyers by selling it in significant markups. So, it became affordable to all. And most importantly, it was a clean snack which won’t make the theater floors greasy and dirty.
All these positives made it a go-to snack for the movie-goers and over the years, it has evolved as a tradition to have popcorn while watching movies.
To make this happen, both the movie theaters and popcorn industry have actively marketed the pairing. In particular, the phrase “Popcorn Time” became synonymous with entertainment hours. Gradually, the popcorn+movies became an important icon of pop culture. Now, the habit has grown to the extent that even while watching movies at home theaters and TVs, movie watchers couldn’t quit munching on the flavorful Popcorn.
All the way through, the significance that the Popcorn has attained in the movie culture hasn’t come easily. It is achieved through meticulous steps of brilliant marketing! Can anyone deny it?
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