it’s 2023 and the new year promises new opportunities with some new challenges. It is always great to see the travel industry getting back on its feet again. From airlines to the hospitality industry every thing seems to be functioning smoothly during this phase after the early Covid pandemic. This does not mean we are not under the threat of Covid. We as responsible citizens and influencers urge travellers to make their travel decision based on the travel advisory issued by the government.
The periodic lockdowns and the challenging lifestyle during the pandemic has lead to a sudden urge to take a break from the daily hustle and bustle. With limited restrictions on travel and with all markets opening up completely, travel continues to remain everyone’s preferred choice. Influencers here play a key role in helping you make the right choice. But being a successful travel influencer comes with its own set of challenges.One of them is to increase their audiences. This includes exploring unique destinations and presenting these in the best way possible.
However, creating a spot-on travel content strategy that consistently holds the audience’s attention can be tricky which is why here are ten actionable tips that travel influencers can incorporate in order to attract or increase their follower count.
Adapt to improved content strategies
Just because you are a travel influencer does not imply that you can be physically present at different locations. As much as everyone loves to travel, there is no denial in the fact that it is an expensive affair. However, you still need to continue content creation and hence ensure to spread your plan in a way that covers all important places for your audience type.
Build a strong niche
One of the most important tips to thriving on the internet is to build a set of credible and niched audiences who directly or indirectly end up promoting your account through shareable content. This will ensure you reach people faster and get recognized for your unique work.
Collaborate with related industries
Travel is not just limited to promoting tourism destinations but also involves an overlap with many other industries. Wedding events and destinations, sports tournaments, shopping destinations, etc play a huge role in enhancing footfall in any tourist space.
Influencers can focus on these areas and collaborate with wedding decorators, sports management teams etc to provide insight into details for these and give behind the scene access to their viewers.
Create a sense of community
Interacting regularly with your audience will help you get to know them personally and vice versa. A great way to do this is by asking questions on what is their favourite travel spot and exchanging travel stories.
Introduce affiliate marketing
Affiliate marketing helps rope in some extra revenue while also giving out great deals to your audience. This can include hotel stay deals, restaurant coupon codes or even discounts offered for travel essentials. Affiliate marketing thus helps increase authenticity for travel influencers.
Quality over Quantity
With so many influencers trying to cover the same topic, it is common for it to start looking like repetitive information to your viewers. Hence quality content is highly crucial and make sure you present it in unique ways. Many times, even if the information provided is not something new, the way it is presented makes a big difference for people to easily retain it.
Appreciate local culture
People love to connect with real things and what better than showing them a glimpse of the rich cultural nuances of different regions? From food and art to the beauty of languages and more, adding real local culture to your feed is the way to go when creating content as a travel influencer.
Recommend must-visit spots and assist avid travellers
Every place has hidden gems and something that only a few people know about. Make sure you do your research well and educate your audience about these amazing spots at popular locations and how you can get there. Hike places, quaint old corners, a small church somewhere in the middle of a small town, everything reflects the beauty of travel. Some of these tips work really well for solo travellers as well.
Share diverse knowledge
Diversify your content on different platforms so you know you are reaching unique users. This will also help you secure your digital presence in the constantly evolving world. Moreover, you can also alter the content on different platforms. For example, building podcasts on Spotify to creating long-form videos on youtube go above and beyond the mainstream social media presence.
Consistently interact with your audience
If there is one thing that can never be replaced, it is the power of consistency. While it is understandable that content creation can become tricky and time-consuming, showing up every day in some form or another has an immense effect on enhancing your algorithm.
2023 is all set to be one of the most exciting years for the travel industry and thus makes for a perfect time for travel influencers to fully capitalize on their presence through these effective tips.
